1) Analyse the two film posters commenting on:
· Visual codes
· Layout and design
· Genre conventions
The design of the A team poster sees all of the main characters from the film facing the camera and looking directly at the camera lense which suggests that the director of the shoot wanted the cast to look serious but not too serious. On the poster you can clearly see that the characters all have a weapon of some sort and the characters are not afraid of anyhting. the design of the posters see’s all of the actors in the bottom 2 thirds of the poster. The title of the film is at the bottom of the posters and is realitivly small compared to the tagline. The brand of the A team from the tv series probaly helps make this more recognisable than it actually is. From the film poster you can not tell much about the plot of the film although the facial expressions of the main characters are quite serious. In Sex and the City 2 poster the actress’ are looking directly at the camera which portrays that the characters are to be taken seriously. The flowing costumes of the actress suggest that the film is going to be a fun and flowing film. The characters are positioned in all three of thirds of the poster to make the most of the space on the poster which could suggest that they are the main stars of the film. The Sex and the City poster is a realise date poster as it has the date and the month on it and the A Teams poster is a release date poster as it only has the month on it..
The genre conventions of the A Teams poster is that two men on the poster have guns and there fitting into the genre convention of a action film as the guns suggest that they are going to be up you something. The costumes that the actors of wearing suggest that they are going to go on a mission like in all action films.
The genre conventions of Sex and the City is that all of the actress have their own individual costume which fits in with the convention as women all like to have their own costume and the convention of a chick-flick. The actresses all have their own individual poses which suggest that each character is unique and going to have their own way.
a) Choose one of the film posters. Suggest two different audience for this film. Give brief reasons for your choice.
I have chosen to do the A Team’s poster. One target audience for the A Team would be original viewers of the A team TV series. People would like this who were fans of the original TV series as it continues on from the TV series and what they get up to.
Other audience that would enjoy the A team would fans of the actors who are in the film as they like what films or TV series they have done before. People who also like the director and his other work might be interested in.
Other fans who might be interested in the film would be fans of the genre of action as this film is within that.
(b) Using either of the film posters explain how the main audience for the film has been targeted.
The makers of the A team poster have tried to target the main target audience of 15-25 year olds by having the main actors from the film on the poster. The poster also features the actors holding guns which teenagers like. The audience has also been targeted by the men that have been chosen as teenagers might aspire to be them and would want to act like them.
(c) What different uses are available to a range of audiences from different media texts? Refer to your own detailed examples.
3. With reference to your own detailed examples, explore the different representations of gender in the media today.
In the media today both men and women are both represented in different ways. Men are represented as being strong and not afraid of danger and women as being represented as old and weak and not strong enough to make decisions.
This can be seen the James Bond film of Skyfall. James Bond is seen as a middle aged man who is rugged and a man that people who watch the film should try and aspire to. This is because he can been seen as being a brave man who as suffered a lot but is still strong enough to go out and complete his mission. Although in the film James Bond is also seen to have a sensitive side which is not as shown as much in the film as the makers didn’t want to make Bond weak. Other men in the Bond films like Q and the Director of Operations can be seen as being nerdy and controlling.
Unlike in most Bond films Skyfall doesn’t have women as ‘objects of sexual desire’ and women more as officer workers and sentimental. A example of this would be M as she is portrayed as being old and weak and not being able to do her job probably as they try and palm her off. This breaks the mould as in other Bond films the women is often seen as being flirty and seductive. The film is trying to change the way of how women are being represented in the media.